The Problem

During the last years e-commerce has been a booming and rapidly growing business. In 2019, a total of 3,65 billion shipments were delivered only in Germany, which equals 12 Mio. shipments daily to up to 7 Mio. receivers. The trend is rising with an annual forecast increase of +4,2% until 2024.​1​

When comparing conventional shopping regarding the hidden environmental costs for transport, heating, lights and storage in the stores, e-commerce often has a better overall ecological performance.​2​ However, the packaging’s extremely short service life is one of the most challenging problems.

Mostly single-use disposable cardboard packaging is used. This causes an extremely high amount of waste paper and overflowing waste containers. Even though waste paper is recycled to a high degree and turned into new cardboard packaging, the process still costs excessive valuable resources such as water, energy, fresh paper fibres and produces environmentally damaging chemicals.​3​

Our Impact

With each reused package we avoid the production of a new one. We help to reduce the environmental footprint of e-commerce! The packaging material alone makes about 5% of the overall climate footprint of e-commerce​4​.

For an average cardboard packaging (150gr of weight) the savings per cardboard are 156gr​5,6​. Also, about 0,0024 trees are saved​7​. Furthermore 123 liters of water are saved ​8​.

243 packaging
29,889 litres of water
37,908 grams of CO2
0.6 mature trees

Thanks to the participating websites that regularly share the number of their user approvals with us, we can roughly measure the impact of the initiative.

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243x


  1. 1.
    BIEK Bundesverband Paket und Express Logistik. Zahlen & Fakten. BIEK Bundesverband Paket und Express Logistik. Accessed October 2020. https://www.biek.de/kep-branche/zahlen-und-fakten.html
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    Plaß C. Online-Shoppen: Viel zu viel Verpackungsmüll? NDR Online. Published July 2016. Accessed October 2020. https://www.ndr.de/ratgeber/Online-Shoppen-Viel-zu-viel-Verpackungsmuell,zerowaste130.html
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    Simon Malls. Does Shopping Behaviour Affect Sustainability? . Simon – 2016 Sustainability White Paper . Published March 2016. Accessed October 25, 2020. https://simon-malls.cld.bz/Simon-2016-Sustainability-White-Paper/4/
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    James K. Methodology for assessing the climate change impacts of packaging optimisation under the Courtauld Commitment Phase 2. Wrap. Published December 2010. Accessed October 25, 2020. http://www.wrap.org.uk/sites/files/wrap/Carbon_Methodology_-_Nov_2010_V101.f1571b4f.10324.pdf
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    RePack. RePack-Carbon-and-Waste-Footprint. RePack-Carbon-and-Waste-Footprint-. Published 2020. Accessed October 25, 2020. https://www.originalrepack.com/files/RePack-Carbon-and-Waste-Footprint-english.pdf
  7. 7.
    U.S. Environmental Protection Agency. Environmental Factoids. U.S. Environmental Protection Agency. Accessed October 25, 2020. https://archive.epa.gov/epawaste/conserve/smm/wastewise/web/html/factoid.html
  8. 8.
    van Oel PR, Hoekstra AY. The green and blue water footprint of paper products. Waterfootprint. Published July 2010. Accessed October 25, 2020. https://waterfootprint.org/media/downloads/Report46-WaterFootprintPaper_1.pdf