The Problem

During the last years e-commerce has been a booming and rapidly growing business. In 2019, a total of 3,65 billion shipments were delivered only in Germany, which equals 12 Mio. shipments daily to up to 7 Mio. receivers. The trend is rising with an annual forecast increase of +4,2% until 2024.​1​

When comparing conventional shopping regarding the hidden environmental costs for transport, heating, lights and storage in the stores, e-commerce often has a better overall ecological performance.​2​ However, the packaging’s extremely short service life is one of the most challenging problems.

Mostly single-use disposable cardboard packaging is used. This causes an extremely high amount of waste paper and overflowing waste containers. Even though waste paper is recycled to a high degree and turned into new cardboard packaging, the process still costs excessive valuable resources such as water, energy, fresh paper fibres and produces environmentally damaging chemicals.​3​

Our Impact

With each reused package we avoid the production of a new one. We help to reduce the environmental footprint of e-commerce! The packaging material alone makes about 5% of the overall climate footprint of e-commerce​4​.

For an average cardboard packaging (150gr of weight) the savings per cardboard are 156gr​5,6​. Also, about 0,0024 trees are saved​7​. Furthermore 123 liters of water are saved ​8​.

102 packaging
12,546 litres of water
15,912 grams of CO2
0.2 mature trees

Thanks to the participating websites that regularly share the number of their user approvals with us, we can roughly measure the impact of the initiative.

Reused Package 1 Reused Package 2 Reused Package 3 Reused Package 4 Reused Package 5 Reused Package 6 Reused Package 7 Reused Package 8 Reused Package 9 Reused Package 10 Reused Package 11 Reused Package 12 Reused Package 13 Reused Package 14 Reused Package 15 Reused Package 16 Reused Package 17 Reused Package 18 Reused Package 19 Reused Package 20 Reused Package 21 Reused Package 22 Reused Package 23 Reused Package 24 Reused Package 25 Reused Package 26 Reused Package 27 Reused Package 28 Reused Package 29 Reused Package 30 Reused Package 31 Reused Package 32 Reused Package 33 Reused Package 34 Reused Package 35 Reused Package 36 Reused Package 37 Reused Package 38 Reused Package 39 Reused Package 40 Reused Package 41 Reused Package 42 Reused Package 43 Reused Package 44 Reused Package 45 Reused Package 46 Reused Package 47 Reused Package 48 Reused Package 49 Reused Package 50 Reused Package 51 Reused Package 52 Reused Package 53 Reused Package 54 Reused Package 55 Reused Package 56 Reused Package 57 Reused Package 58 Reused Package 59 Reused Package 60 Reused Package 61 Reused Package 62 Reused Package 63 Reused Package 64 Reused Package 65 Reused Package 66 Reused Package 67 Reused Package 68 Reused Package 69 Reused Package 70 Reused Package 71 Reused Package 72 Reused Package 73 Reused Package 74 Reused Package 75 Reused Package 76 Reused Package 77 Reused Package 78 Reused Package 79 Reused Package 80 Reused Package 81 Reused Package 82 Reused Package 83 Reused Package 84 Reused Package 85 Reused Package 86 Reused Package 87 Reused Package 88 Reused Package 89 Reused Package 90 Reused Package 91 Reused Package 92 Reused Package 93 Reused Package 94 Reused Package 95 Reused Package 96 Reused Package 97 Reused Package 98 Reused Package 99 Reused Package 100 Reused Package 101 Reused Package 102

102x


  1. 1.
    BIEK Bundesverband Paket und Express Logistik. Zahlen & Fakten. BIEK Bundesverband Paket und Express Logistik. Accessed October 2020. https://www.biek.de/kep-branche/zahlen-und-fakten.html
  2. 2.
    Plaß C. Online-Shoppen: Viel zu viel Verpackungsmüll? NDR Online. Published July 2016. Accessed October 2020. https://www.ndr.de/ratgeber/Online-Shoppen-Viel-zu-viel-Verpackungsmuell,zerowaste130.html
  3. 3.
  4. 4.
    Simon Malls. Does Shopping Behaviour Affect Sustainability? . Simon – 2016 Sustainability White Paper . Published March 2016. Accessed October 25, 2020. https://simon-malls.cld.bz/Simon-2016-Sustainability-White-Paper/4/
  5. 5.
    James K. Methodology for assessing the climate change impacts of packaging optimisation under the Courtauld Commitment Phase 2. Wrap. Published December 2010. Accessed October 25, 2020. http://www.wrap.org.uk/sites/files/wrap/Carbon_Methodology_-_Nov_2010_V101.f1571b4f.10324.pdf
  6. 6.
    RePack. RePack-Carbon-and-Waste-Footprint. RePack-Carbon-and-Waste-Footprint-. Published 2020. Accessed October 25, 2020. https://www.originalrepack.com/files/RePack-Carbon-and-Waste-Footprint-english.pdf
  7. 7.
    U.S. Environmental Protection Agency. Environmental Factoids. U.S. Environmental Protection Agency. Accessed October 25, 2020. https://archive.epa.gov/epawaste/conserve/smm/wastewise/web/html/factoid.html
  8. 8.
    van Oel PR, Hoekstra AY. The green and blue water footprint of paper products. Waterfootprint. Published July 2010. Accessed October 25, 2020. https://waterfootprint.org/media/downloads/Report46-WaterFootprintPaper_1.pdf