{"id":275,"date":"2020-07-29T16:21:23","date_gmt":"2020-07-29T14:21:23","guid":{"rendered":"https:\/\/werepack.org\/?page_id=275"},"modified":"2024-10-24T10:32:17","modified_gmt":"2024-10-24T08:32:17","slug":"uber-die-initiative","status":"publish","type":"page","link":"https:\/\/werepack.org\/de\/uber-die-initiative\/","title":{"rendered":"\u00dcber die Initiative"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 34%\"><div class=\"wp-block-media-text__content\">\n<p>Wie k\u00f6nnen wir die Herausforderung des zunehmenden Verpackungsm\u00fclls aus dem Online Versandhandel l\u00f6sen? Mit dieser Challenge starteten wir zu sechst in einem Kurs der Social Entrepreneurship Akademie M\u00fcnchen im Jahr 2018. Wir kommen alle aus verschiedenen Bereichen von Data Science und Ingenieurwesen \u00fcber Webentwicklung, Design und Grafik bis hin zur Betriebswirtschaftslehre und Politikwissenschaft. Unsere Gemeinsamkeit ist der Spa\u00df daran, Konzepte zur L\u00f6sung von gesellschaftlichen Herausforderungen mit unternehmerischen Ans\u00e4tzen zu entwickeln.<\/p>\n\n\n\n<p>W\u00e4hrend des Kurses arbeiteten wir intensiv an der Idee, ein Mehrwegsystem f\u00fcr Versandverpackungen zu etablieren. Wir recherchierten zu Versandlogistik, schl\u00fcpften in die Rolle der Versender:in, Empf\u00e4nger:in und sogar Paketzusteller:in und feilten an der perfekten wiederverwendbaren Versandbox. Dabei wollten wir sicher gehen, dass wir die wirkungsvollste, nicht aber die ausgefallenste, L\u00f6sung finden. Unsere erarbeiteten Hightech-Mehrweg-Verpackungsprototypen waren zwar sehr beeindruckend, aber sie w\u00fcrden viele Ressourcen f\u00fcr die Produktion ben\u00f6tigen. Um einen besseren \u00f6kologischen Fu\u00dfabdruck als eine herk\u00f6mmliche Verpackung zu erreichen, w\u00fcrden sie sehr viele Lebens- und Versandzyklen brauchen.<br>So kamen wir beim Prototyping der idealen Mehrwegbox immer wieder zu der Erkenntnis, dass die konventionelle Kartonverpackung doch nicht so schlecht ist:<br>Die entscheidenden Kriterien sind geringes Gewicht, Robustheit, ein g\u00fcnstiger Preis und platzsparende Lagerung. Das sind die entscheidenden Gr\u00fcnde, warum der Versandkarton so etabliert ist.<\/p>\n\n\n\n<p>Schlie\u00dflich mussten wir uns also die Frage stellen: Braucht es wirklich eine neuartige Verpackungsl\u00f6sung? Was w\u00e4re, wenn wir stattdessen herk\u00f6mmliche Verpackungen f\u00fcr ein Mehrwegsystem nutzen k\u00f6nnten? Wir hatten uns zu einem eingespielten Team entwickelt und wollten diesen Ansatz unbedingt unter realen Bedingungen testen.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"1024\" src=\"https:\/\/werepack.org\/app\/uploads\/2021\/03\/IMG_0230-768x1024.jpg\" alt=\"\" class=\"wp-image-471 size-full\" srcset=\"https:\/\/werepack.org\/app\/uploads\/2021\/03\/IMG_0230-768x1024.jpg 768w, https:\/\/werepack.org\/app\/uploads\/2021\/03\/IMG_0230-225x300.jpg 225w, https:\/\/werepack.org\/app\/uploads\/2021\/03\/IMG_0230.jpg 1152w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-coblocks-dynamic-separator\" style=\"height:85px\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Das Versandexperiment<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/werepack.org\/app\/uploads\/2021\/04\/repack-repeat.gif\" alt=\"\" class=\"wp-image-627\" width=\"297\" height=\"222\"\/><\/figure>\n\n\n\n<p>Wir starteten unser WeRePack-Experiment im Fr\u00fchjahr und Sommer 2019 mit der Frage: <em>Wie viele Versandzyklen kann ein herk\u00f6mmlicher Versandkarton \u00fcberstehen?<\/em> Um das herauszufinden, schickten wir unsere Box im Fr\u00fchling und Sommer 2019 los auf eine Reise quer durch Deutschland.<\/p>\n\n\n\n<p>Wir kauften Porto, involvierten Freunde und Familie und schickten unser Paket durch die Republik. Von M\u00fcnchen nach Berlin, von Ost nach West, von Nord nach S\u00fcd. Insgesamt 10 Stationen hielt die Verpackung durch!<br>Unsere Erkenntnis: Die Qualit\u00e4t eines herk\u00f6mmlichen Kartons ist viel zu gut, um ihn nach einmaligem Gebrauch einfach wegzuwerfen. Vielleicht muss es nicht 10 Mal sein, aber schon 2 oder 3 Versandzyklen reduzieren den Verpackungsm\u00fcll erheblich! Dar\u00fcber hinaus haben viele Online-Shopper:innen in unseren Umfragen best\u00e4tigt, dass sie sich \u00fcber den Verpackungsm\u00fcll \u00e4rgern, ihn als belastend empfinden und sehr gerne ihre Bestellung in einem bereits benutzen Paket empfangen w\u00fcrden.<\/p>\n\n\n\n<p>Damit war unsere Idee f\u00fcr WeRePack geboren! <\/p>\n\n\n\n<p>WeRePack bietet ein umfangreiches Konzept und Tools zur bequemen Einbindung eines Mehrwegsystems f\u00fcr Versandkartons in den \u00fcblichen Bestellprozess und schafft Aufmerksamkeit f\u00fcr das Problem, das wir l\u00f6sen wollen. <\/p>\n\n\n\n<hr class=\"wp-block-coblocks-dynamic-separator\" style=\"height:150px\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Wir arbeiten weiter am Impact<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-repack-statistics flex flex-row flex-wrap md:flex-nowrap mx-auto text-sm\">\n  <div class=\"relative w-1\/2 mb-4 sm:w-auto flex-grow px-2 text-center\" data-tippy-content=\"13563 packaging saved so far\"><span class='relative block text-center text-3xl mb-0' data-countup='13563' data-countup-suffix=''>13,563<\/span><span class='celebrate'><\/span> packaging<\/div>\n  <div class=\"relative w-1\/2 mb-4 sm:w-auto flex-grow px-2 text-center\" data-tippy-content=\"13563 packaging * 123 liter water\"><span class='relative block text-center text-3xl mb-0' data-countup='1668249' data-countup-suffix=''>1,668,249<\/span><span class='celebrate'><\/span> litres of water<\/div>\n  <div class=\"relative w-1\/2 mb-4 sm:w-auto flex-grow px-2 text-center\" data-decimals=\"1\" data-tippy-content=\"13563 packaging * 156 gram CO2\"><span class='relative block text-center text-3xl mb-0' data-countup='2115.8' data-countup-suffix=''>2,116<\/span><span class='celebrate'><\/span> kg of CO2<\/div>\n  <div class=\"relative w-1\/2 mb-4 sm:w-auto flex-grow px-2 text-center\" data-decimals=\"1\" data-tippy-content=\"13563 packaging * 0,0024 trees\"><span class='relative block text-center text-3xl mb-0' data-countup='32.6' data-countup-suffix=''>32.6<\/span><span class='celebrate'><\/span> mature trees<\/div>\n      <div class=\"relative w-1\/2 mb-4 sm:w-auto flex-grow px-2 text-center\" data-tippy-content=\"Merged consent ratio of all Supporters Sites\"><span class='relative block text-center text-3xl mb-0' data-countup='54' data-countup-suffix='%'>54%<\/span><span class='celebrate'><\/span> of all orders<\/div>\n  <\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Dank der <a href=\"https:\/\/werepack.org\/de\/supporter\">teilnehmenden Webseiten<\/a>, die regelm\u00e4\u00dfig die Anzahl ihrer Nutzer:innen-Zustimmungen mit uns teilen, k\u00f6nnen wir grob den Erfolg &amp; Impact der Initiative messen.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-1\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werepack.org\/de\/unser-impact\/\">Unser Impact<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werepack.org\/de\/woocommerce-plugin\/\">WooCommerce Plugin<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-coblocks-dynamic-separator\" style=\"height:150px\"\/>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Wie k\u00f6nnen wir die Herausforderung des zunehmenden Verpackungsm\u00fclls aus dem Online Versandhandel l\u00f6sen? Mit dieser Challenge starteten wir zu sechst in einem Kurs der Social Entrepreneurship Akademie M\u00fcnchen im Jahr 2018. Wir kommen alle aus verschiedenen Bereichen von Data Science und Ingenieurwesen \u00fcber Webentwicklung, Design und Grafik bis hin zur Betriebswirtschaftslehre und Politikwissenschaft. Unsere Gemeinsamkeit ist der Spa\u00df daran, Konzepte zur L\u00f6sung von gesellschaftlichen Herausforderungen mit unternehmerischen Ans\u00e4tzen zu entwickeln. W\u00e4hrend des Kurses arbeiteten wir intensiv an der Idee, ein Mehrwegsystem f\u00fcr Versandverpackungen zu etablieren. Wir recherchierten zu Versandlogistik, schl\u00fcpften in die Rolle der Versender:in, Empf\u00e4nger:in und sogar Paketzusteller:in und\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"90,27,1380,265,1292,279","_relevanssi_noindex_reason":""},"blocksy_meta":{"page_title_panel":"","has_hero_section":"default","b59ae4701fdef9282cca6e92207824f0":"","hero_section":"type-1","hero_elements":[{"id":"custom_title","enabled":true,"heading_tag":"h1","title":"Home","__id":"XJZXmSpxQ-OQCrXtryqvk"},{"id":"custom_description","enabled":false,"description_visibility":{"desktop":true,"tablet":true,"mobile":false},"__id":"WAG2w61MRyC18KcMrruYW"},{"id":"custom_meta","enabled":false,"meta_elements":[{"id":"author","enabled":true,"label":"By","has_author_avatar":"yes","avatar_size":25},{"id":"post_date","enabled":true,"label":"On","date_format_source":"default","date_format":"M 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